LL
Welcome!
I’m a strategic communications leader focused on internal, executive and change communications.
My work helps organizations turn business priorities into clear communication, stronger leadership messaging and more consistent execution. That includes creating internal communications functions from the ground up, shaping enterprise narratives, and building the structure that helps leaders communicate clearly across teams and functions.
What I Build
I build and lead communication structures, executive messaging and channel strategies that enable organizations to communicate clearly and execute consistently.
Areas of Expertise
Internal Communications
Communication strategies, channels and operating structures that align employees with priorities, strengthen organizational connection and support culture-building.
Business and Executive Communications
Messaging and communication support for leaders, including town halls, scripts, talking points and presentations tied to strategy and performance.
Change Management Communications
Communication approaches that inform, guide and enable people through change, driving alignment and adoption across the organization.
Digital Engagement
Content and channel strategies across internal platforms to improve reach, consistency and effectiveness.
Selected Impact
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Built internal communications functions and operating structures to reduce fragmentation, improve consistency and enable aligned execution.
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Defined enterprise priorities narrative and leadership talking points adopted across leadership communications, giving employees clearer direction and line of sight to priorities.
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Built the structure, channels and messaging for global transformation communications reaching 4K stakeholders, positioning an organization as a trusted business partner.
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Increased employee engagement from 76% to 89% by strengthening leadership communication, creating consistent channels and cadence, and delivering culture and intranet-led initiatives.
02 PORTFOLIO
My Work. See more >>
03 Experience
2024 - Present
Southeast Toyota Finance
(SETF/JM Family Enterprises) | Contract | Hybrid
Consultant | Change Management Communications
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Leading enterprise communication strategy for SETF’s digital and organizational transformation, ensuring employees understand, embrace and act on change.
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Partnering with executives and cross-functional leaders to align communication frameworks with business priorities and transformation goals.
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Building scalable internal communication systems, governance models and digital tools (Poppulo, SharePoint, Viva Engage, Signage) to enhance reach, consistency, and measurement.
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Producing executive messaging and video content that strengthen transparency and leadership visibility.
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Establishing the internal communications function creating systems, governance, editorial planning and standards that connect communication to measurable outcomes.
2018 - Present
AKIVA DMC
Consultant, Communications, Digital Marketing & Social Media
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Designing digital communication strategies and systems for strengthened brand visibility and stakeholder engagement. Platforms: Teams, Staffbase, SharePoint, Viva Engage, Poppulo.
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Producing multimedia content including videos, presentations, infographics and social media campaigns to support marketing and sales initiatives.
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Developing and optimizing website strategies, brand identities and online launches for small and midsize businesses.
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Managing professional and business accounts on LinkedIn, Instagram and Facebook to build community and expand reach.
Projects: DHL communication transformation; Primary Bar Management Group, Table 14 Bar & Restaurant and individual service providers' digital marketing.
2013 - 2018
BUPA GLOBAL LATIN AMERICA
Sr. Regional Manager, Sales Learning & Development
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Designed and implemented regional sales training and communication strategies reaching 4,000 business partners and 200 sales employees.
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Served as editor-in-chief, aligning all sales enablement materials: e-learning, newsletters, infographics and videos, across 10 markets.
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Built digital channels and communication structures that expanded reach, increased engagement and strengthened brand awareness.
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Developed tone of voice guidelines and tools for executive and sales communication consistency.
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Created regional training and certification programs, achieving 98% satisfaction and effectiveness in training evaluations.
2011 - 2014
BUPA GLOBAL LATIN AMERICA
Regional Manager, Internal Communications and Corporate Communications Specialist
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Advisor, Strategist, Editor-in-Chief and Brand Guardian.
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Led internal communication strategy and bilingual messaging across Latin America and the Caribbean, ensuring consistent global branding and alignment.
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Built and managed communication structures, engagement campaigns and multimedia content including newsletters, intranet and employee publications.
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Partnered with executives and key stakeholders to communicate change and develop crisis communication protocols.
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Created and implemented engagement programs and events that strengthened culture and collaboration.
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Increased employee engagement from 76% to 94%, positioning the region among the company’s highest-performing markets.
2004 - 2010
GIANT MULTIMEDIA SOLUTIONS
Co-owner, Marketing Communications Director
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Produced internal and external digital content for business clients: Websites, exhibit videos, employee videos, and corporate TV.
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Clients included: Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, University of Alabama Athletic Dpt., Birmingham Civil Rights Institute, ESPN.
