LL
Welcome!
I’m a strategic communications leader with 15+ years of experience helping organizations communicate with clarity, purpose, and measurable impact.
My current focus is on corporate roles in internal, executive, and change communications. I also take on a limited number of advisory engagements that align with my approach: bring structure to messaging, reduce noise, and help leaders communicate strategy in a way employees can act on.
I partner with leaders and teams to translate priorities into clear narratives, leader-ready communications and practical channels that improve alignment, strengthen culture and support execution across regions and functions.
What I Do
I help organizations simplify complexity and turn strategy into action through effective employee and leadership communications. My work typically includes message architecture, storytelling, manager toolkits, channel strategy and governance, and listening loops so communication stays clear, consistent and useful as the business evolves.
Areas of Expertise
Internal Communications
Employee communications strategy and channels that keep teams aligned with priorities and connected to culture.
Business and Executive Communications
Advise, messaging and materials leaders rely on, including town halls/all-hands support, scripts, talking points, and presentations.
Change Management Communications
Clear, human-centered communication that supports adoption during transformation, launches, and operating shifts.
Digital Engagement
Strong content operations across internal platforms to improve reach, consistency, and engagement.
LET'S CONNECT
01 areas of expertise
I specialize in strengthening communication clarity, alignment, and execution through systems, governance, and strategic messaging.
COMMUNICATIONS SYSTEMS & GOVERNANCE
Designing workflows, frameworks, and operating rhythms that improve consistency and reduce noise.
INTERNAL + EXECUTIVE COMMUNICATIONS
Building leader visibility, message architecture, and decision-to-message pathways that drive alignment.
CHANGE COMMUNICATION
Connecting strategy to people through sequencing, readiness messaging, and stakeholder alignment processes.
STRATEGIC MESSAGING & NARRATIVE
Transforming complex information into clear, credible, human-centered communication.
DIGITAL ENGAGEMENT SYSTEMS
Leveraging SharePoint, Poppulo, Viva Engage, and AI-enabled content systems to deepen connection and scale impact.
02 PORTFOLIO
My Work. See more >>
03 Experience
2024 - Present
Southeast Toyota Finance
(JM Family Enterprises / SETF) | Contract | Hybrid
Consultant | Change Management Communications
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Leading enterprise communication strategy for SETF’s digital and organizational transformation, ensuring employees understand, embrace, and act on change.
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Partnering with executives and cross-functional leaders to align communication frameworks with business priorities and transformation goals.
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Building scalable internal communication systems, governance models, and digital tools (Poppulo, SharePoint, Viva Engage, Signage) to enhance reach, consistency, and measurement.
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Producing executive messaging and video content that strengthen transparency and leadership visibility.
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Establishing the internal communications function creating systems, governance, editorial planning, and standards that connect communication to measurable outcomes.
2018 - Present
AKIVA DMC
Consultant, Digital Marketing, Communications & Social Media
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Designing digital communication strategies and systems for strengthened brand visibility and stakeholder engagement. Platforms: Teams, Staffbase, SharePoint, Viva Engage, Poppulo.
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Producing multimedia content including videos, presentations, infographics, and social media campaigns to support marketing and sales initiatives.
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Developing and optimizing website strategies, brand identities, and online launches for small and midsize businesses.
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Managing professional and business accounts on LinkedIn, Instagram, and Facebook to build community and expand reach.
Projects: DHL communication transformation; Primary Bar Management Group, Table 14 Bar & Restaurant, and individual service providers' digital marketing.
2013 - 2018
BUPA GLOBAL LATIN AMERICA
Sr. Regional Manager, Sales Learning & Development
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Designed and implemented regional sales training and communication strategies reaching 4,000 business partners and 200 sales employees.
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Served as editor-in-chief, aligning all sales enablement materials—e-learning, newsletters, infographics, and videos—across 10 markets.
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Built digital channels and communication structures that expanded reach, increased engagement, and strengthened brand awareness.
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Developed tone of voice guidelines and tools for executive and sales communication consistency.
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Created regional training and certification programs, achieving 98% satisfaction and effectiveness in training evaluations.
2011 - 2014
BUPA GLOBAL LATIN AMERICA
Regional Manager, Internal Communications
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Advisor, Strategist, Editor-in-Chief, and Brand Guardian.
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Led internal communication strategy and bilingual messaging across Latin America and the Caribbean, ensuring consistent global branding and alignment.
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Built and managed communication structures, engagement campaigns, and multimedia content including newsletters, intranet, and employee publications.
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Partnered with executives and key stakeholders to communicate change and develop crisis communication protocols.
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Created and implemented engagement programs and events that strengthened culture and collaboration.
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Increased employee engagement from 76% to 94%, positioning the region among the company’s highest-performing markets.
2004 - 2010
GIANT MULTIMEDIA SOLUTIONS
Co-owner, Marketing Communications Director
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Produced internal and external digital content for business clients: Websites, exhibit videos, employee videos, and corporate TV.
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Clients included: Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, University of Alabama Athletic Dpt., Birmingham Civil Rights Institute, ESPN.
