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Lorena LorÁn.

Strategic Communications Leader

Internal Communications | Executive Communications | Change Communications 
Building capabilities that enable clarity, agility and aligned action

LL

Welcome!

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You know where the organization needs to go. The challenge is getting people there with you.

Growth, transformation and change create complexity fast. Priorities compete. Messages multiply. Leaders communicate differently. People lose the thread between strategy and what they are expected to do.

That’s where I come in.

I help leaders turn business priorities into communication people can understand, navigate and act on. Sometimes that means shaping the narrative. Sometimes it means equipping leaders, mobilizing stakeholders or creating a better employee experience. And sometimes it means recognizing that the organization needs a new communication capability, system or way of working altogether.

I bring strategy, creativity and execution together to solve the problem behind the communication request, not simply produce the communication.

Because the goal isn’t more communication. It’s aligned action.

Selected Impact

76% → 89%

Employee engagement in 12 months through stronger leadership communication, channels and employee connection.

90 → 30 days
Average time to first sale after identifying a sales-readiness gap and creating a new strategic onboarding and enablement approach.

 

0 → 10 qualified proposals in one week

Reignited a stalled global initiative by conceiving a cross-divisional LinkedIn campaign and mobilizing teams across regions.

 

4,000+ stakeholders | 10 international markets

Built and scaled communication and enablement capabilities connecting leaders, employees and business partners across global and regional organizations.

 

100% adoption | 98% clarity | +25% registrations
Drove understanding, adoption and action across new platforms, enterprise launches and multimedia experiences.

PORTFOLIO
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02 PORTFOLIO

My Work. See more >>

2013 - 2018

BUPA GLOBAL LATIN AMERICA

Sr. Regional Manager, Sales Learning & Development

  • Designed and implemented regional sales training and communication strategies reaching 4,000 business partners and 200 sales employees.

  • Served as editor-in-chief, aligning all sales enablement materials: e-learning, newsletters, infographics and videos, across 10 markets.

  • Built digital channels and communication structures that expanded reach, increased engagement and strengthened brand awareness.

  • Developed tone of voice guidelines and tools for executive and sales communication consistency.

  • Created regional training and certification programs, achieving 98% satisfaction and effectiveness in training evaluations.

2004 - 2010

GIANT MULTIMEDIA SOLUTIONS

Co-owner, Marketing Communications Director  

  • Produced internal and external digital content for business clients: Websites, exhibit videos, employee videos, and corporate TV.

  • Clients included: Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, University of Alabama Athletic Dpt., Birmingham Civil Rights Institute, ESPN.

2011 - 2014

BUPA GLOBAL LATIN AMERICA

Regional Manager, Internal Communications and Corporate Communications Specialist

  • Advisor, Strategist, Editor-in-Chief and Brand Guardian. 

  • Led internal communication strategy and bilingual messaging across Latin America and the Caribbean, ensuring consistent global branding and alignment.

  • Built and managed communication structures, engagement campaigns and multimedia content including newsletters, intranet and employee publications.

  • Partnered with executives and key stakeholders to communicate change and develop crisis communication protocols.

  • Created and implemented engagement programs and events that strengthened culture and collaboration.

  • Increased employee engagement from 76% to 94%, positioning the region among the company’s highest-performing markets.

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04 contact me

Get in touch!

Thanks for contacting me!

EXPERIENCEO
CONTACT
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03 Experience

2024 - 2026

Southeast Toyota Finance

Consulting engagement via Inspyr Solutions | Hybrid 

Senior Lead, Communications & Engagement (OCM)

Enterprise Transformation & Internal Communications

  • Led change communications for a multiyear digital and organizational transformation while establishing SETF’s first centralized Internal Communications capability.

  • Advised executives and business leaders on enterprise and change communication strategy, creating the governance, leader enablement and cascading approaches needed to move priorities through the organization.

  • Designed communication and adoption strategies for new programs, tools and ways of working, mobilizing cross-functional stakeholders and achieving 30% day-one enrollment and 98% participant clarity for a major enterprise launch.

2018 - 2024

AKIVA DMC

Principal, Strategic Communications & Digital Marketing

  • Helping organizations strengthen alignment, engagement and execution through executive communications, internal communications, change communications and communication governance.

  • Selected Clients: DHL Global Procurement, Primary Bar Management Group, Table 14 Bar & Restaurant and independent professional services firms.

2022 - 2022

DHL 
Consulting engagement via Auxis

Global Communications Expert

  • Designed a global business communications capability supporting a transformation impacting more than 4,000 stakeholders worldwide. Established the communication structures, governance, channels and content ecosystem that positioned Procurement as a trusted business partner and enabled coordinated communication across regions and functions.

2013 - 2018

BUPA GLOBAL LATIN AMERICA

Sr. Regional Manager, Sales Learning & Development

  • Established Bupa Global Latin America's Sales Learning & Development function and served as strategic sales enablement and communications advisor across 10 international markets.

  • Developed product launch,  and executive communication strategies that helped sales teams and more than 4,000 partners position and sell global products through market-specific, customer-centered narratives.

2011 - 2014

BUPA GLOBAL LATIN AMERICA

Regional Manager, Internal Communications and Corporate Communications Specialist

  • Established Bupa Global Latin America's Internal Communications function, creating the strategy, governance, communication channels and leadership communications framework needed to connect employees to business priorities across multiple markets. Partnered with senior leaders to strengthen organizational alignment, employee engagement and change readiness while leading culture and engagement initiatives reaching 15,500 participants across 15 countries.

2004 - 2010

2011 - 2014

BUPA LATIN AMERICA

Corporate Communications Specialist

  • Established Bupa Latin America's Corporate Communications function, creating the communication strategies, standards and engagement programs needed to align regional business priorities with global objectives. Also created and led the Corporate Culture Committee, helping strengthen employee engagement, leadership visibility and organizational connection across the regional headquarters.

GIANT MULTIMEDIA SOLUTIONS

Co-owner, Marketing & Communications 

  • Co-founded a multimedia communications company producing websites, exhibit videos, employee videos and corporate television content for organizations including Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, the University of Alabama Athletic Department, the Birmingham Civil Rights Institute and ESPN.

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04 contact me

Get in touch!

Thanks for contacting me!

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