LL
Welcome!
You know where the organization needs to go. The challenge is getting people there with you.
Growth, transformation and change create complexity fast. Priorities compete. Messages multiply. Leaders communicate differently. People lose the thread between strategy and what they are expected to do.
That’s where I come in.
I turn business priorities into communication people can understand, navigate and act on. Sometimes that means shaping the narrative. Sometimes it means equipping and aligning leaders, mobilizing stakeholders or creating a better employee experience. Sometimes it means recognizing that the organization needs a communication capability, systems or a new way of working altogether.
I bring strategy, creativity and execution together to solve the problem behind the communication request, not simply produce the communication.
Because my goal isn’t more communication. It’s meaningful, aligned action.
Selected Impact
76% → 89%
Employee engagement in 12 months.
90 → 30 days
Average time to first sale by creating a new strategic onboarding and communication of value.
0 → 10 qualified proposals in one week
Conceive a cross-divisional LinkedIn campaign and mobilized teams across continents.
4,000+ stakeholders | 10 international markets
Built and scaled communication and enablement capabilities establishing a consistent sales voice aligning leaders, sales partners around one human-centered narrative focused on customer value and competitive advantage.
100% adoption | 98% clarity | +25% registrations
Drove understanding, adoption and action across new platforms, enterprise launches and multimedia experiences.
03 Experience
2024 - 2026
Southeast Toyota Finance
Senior Lead, Communications & Engagement (OCM)
Enterprise Transformation & Internal Communications
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Led change communications for a multiyear digital and organizational transformation while establishing SETF’s first centralized Internal Communications capability.
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Designed communication and adoption strategies for new programs, tools and ways of working, mobilizing cross-functional stakeholders and achieving 30% day-one enrollment and 98% participant clarity for a major enterprise launch.
2018 - 2024
AKIVA DMC
Principal, Strategic Communications & Digital Marketing
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Advised organizations and senior leaders on internal, executive and change communications strategies for growth, launches and transformation, creating governance, operations, narratives, campaigns, go-to-market social media campaign and content resources and multimedia solutions.
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Selected Clients: DHL GBS Procurement, Primary Bar Management Group, Table 14 Bar & Restaurant and independent professional services firms.
2022 - 2022
DHL
Global Communications Expert | Hybrid
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Built the global digital structure and communications operation: strategy, governance, Communications Hub, editorial processes, channels and centralized resources.
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Assembled and mobilized a worldwide Marketing & Communications network across continents.
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Created social media campaigns, including a no-budget sustainability campaign that generated 10 supplier proposals in one week after three months with none.
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Partnered with executives and SMEs to produce presentations, articles, videos, webcasts and business stories highlighting Procurement's expertise and value as a trusted business partner.
2013 - 2018
BUPA GLOBAL LATIN AMERICA
Sr. Regional Manager, Sales Learning & Development
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Established Bupa Global Latin America's Sales Learning & Development function and served as strategic sales enablement and communications advisor across 10 international markets.
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Developed product launch and executive communication strategies that helped sales teams and more than 4,000 partners position and sell global products through market-specific, customer-centered narratives.
2011 - 2014
BUPA GLOBAL LATIN AMERICA
Regional Manager, Internal Communications
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Established Bupa Global Latin America's Internal Communications function, creating the strategy, governance, communication channels and leadership communications framework needed to connect employees to business priorities across multiple markets. Partnered with senior leaders to strengthen organizational alignment, employee engagement and change readiness while leading culture and engagement initiatives reaching 15,500 participants across 15 countries.
2011 - 2014
BUPA LATIN AMERICA
Corporate Communications Specialist
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Established Bupa Latin America's Corporate Communications function, creating the communication strategies, standards and engagement programs needed to align regional business priorities with global objectives. Also created and led the Corporate Culture Team, helping strengthen employee engagement, leadership visibility and organizational connection across the regional headquarters.
2004 - 2010
GIANT MULTIMEDIA SOLUTIONS
Co-owner, Marketing & Communications
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Co-founded a multimedia communications company producing websites, exhibit videos, employee videos and corporate television content for organizations including Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, the University of Alabama Athletic Department, the Birmingham Civil Rights Institute and ESPN.
