LL
Welcome!
I’m a strategic communications leader with 15+ years of experience helping organizations communicate with clarity, purpose, and measurable impact.
My current focus is on corporate roles in internal, executive, and change communications, partnering with leadership to translate strategy into clear narratives, leader-ready messaging and communication systems that support alignment and execution across teams and regions.
I work closely with senior leaders and cross-functional teams to turn business priorities into clear, actionable communication. This includes shaping enterprise narratives, enabling leaders with the right messaging and tools, and designing communication approaches that improve alignment, reduce noise and support execution.
What I Build
I design and deliver internal communication strategies that connect business priorities to employee understanding and action. My work includes narrative development, leadership messaging, communication governance, channel strategy and manager enablement, ensuring communication is clear, consistent and effective as organizations evolve.
Areas of Expertise
Internal Communications
Internal communication strategies and channels that align employees with priorities and strengthen connection to the organization.
Business and Executive Communications
Executive messaging and communication support, including town halls, scripts, talking points and presentations used to communicate strategy and performance.
Change Management Communications
Communication strategies that support adoption during transformation, launches and organizational change.
Digital Engagement
Content and channel strategies across internal platforms to improve reach, consistency and engagement.
Selected Impact
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Built internal communications functions and operating structures in an enterprise environment
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Defined enterprise priorities narrative adopted by leadership
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Supported global transformation communication reaching 4,000+ stakeholders
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Increased employee engagement from 76% to 89% through structured communication programs
LET'S CONNECT
02 PORTFOLIO
My Work. See more >>
03 Experience
2024 - Present
Southeast Toyota Finance
(JM Family Enterprises / SETF) | Contract | Hybrid
Consultant | Change Management Communications
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Leading enterprise communication strategy for SETF’s digital and organizational transformation, ensuring employees understand, embrace, and act on change.
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Partnering with executives and cross-functional leaders to align communication frameworks with business priorities and transformation goals.
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Building scalable internal communication systems, governance models, and digital tools (Poppulo, SharePoint, Viva Engage, Signage) to enhance reach, consistency, and measurement.
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Producing executive messaging and video content that strengthen transparency and leadership visibility.
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Establishing the internal communications function creating systems, governance, editorial planning, and standards that connect communication to measurable outcomes.
2018 - Present
AKIVA DMC
Consultant, Communications, Digital Marketing & Social Media
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Designing digital communication strategies and systems for strengthened brand visibility and stakeholder engagement. Platforms: Teams, Staffbase, SharePoint, Viva Engage, Poppulo.
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Producing multimedia content including videos, presentations, infographics, and social media campaigns to support marketing and sales initiatives.
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Developing and optimizing website strategies, brand identities, and online launches for small and midsize businesses.
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Managing professional and business accounts on LinkedIn, Instagram, and Facebook to build community and expand reach.
Projects: DHL communication transformation; Primary Bar Management Group, Table 14 Bar & Restaurant, and individual service providers' digital marketing.
2013 - 2018
BUPA GLOBAL LATIN AMERICA
Sr. Regional Manager, Sales Learning & Development
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Designed and implemented regional sales training and communication strategies reaching 4,000 business partners and 200 sales employees.
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Served as editor-in-chief, aligning all sales enablement materials—e-learning, newsletters, infographics, and videos—across 10 markets.
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Built digital channels and communication structures that expanded reach, increased engagement, and strengthened brand awareness.
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Developed tone of voice guidelines and tools for executive and sales communication consistency.
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Created regional training and certification programs, achieving 98% satisfaction and effectiveness in training evaluations.
2011 - 2014
BUPA GLOBAL LATIN AMERICA
Regional Manager, Internal Communications
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Advisor, Strategist, Editor-in-Chief, and Brand Guardian.
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Led internal communication strategy and bilingual messaging across Latin America and the Caribbean, ensuring consistent global branding and alignment.
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Built and managed communication structures, engagement campaigns, and multimedia content including newsletters, intranet, and employee publications.
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Partnered with executives and key stakeholders to communicate change and develop crisis communication protocols.
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Created and implemented engagement programs and events that strengthened culture and collaboration.
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Increased employee engagement from 76% to 94%, positioning the region among the company’s highest-performing markets.
2004 - 2010
GIANT MULTIMEDIA SOLUTIONS
Co-owner, Marketing Communications Director
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Produced internal and external digital content for business clients: Websites, exhibit videos, employee videos, and corporate TV.
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Clients included: Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, University of Alabama Athletic Dpt., Birmingham Civil Rights Institute, ESPN.
